Founding Principal
Global Practice Head
Germany

Audrey Emmanuelli-Schwark

I help B2B SMEs in Life Sciences, MedTech and DeepTech move from founder-led selling to a predictable international sales engine.

Expertise
Commercial Excellence & Growth
Strategy & Transformation
Audrey Emmanuelli-Schwark
Replies personally within two working days

Our Principals have worked with

About me

For more than 20 years, I have helped technology companies win customers in new markets. I began at Showa Denko Europe, the subsidiary of a Japanese chemical corporation, where I spent 18 years growing the European business and joined the leadership team. I then moved to MedTech and DeepTech, bringing new technologies into regulated markets while leading and building sales teams across EMEA and APAC.

Two different environments defined how I work. A global chemicals group taught me the value of clear processes, reliable data and consistent follow-through. A startup and a scaleup taught me how to build a sales organisation from zero, sharpen the offer and secure the first strategic clients. I bring both to every assignment: corporate structure and the pace of a young company. As a certified intercultural business trainer who speaks five languages, I lead teams and negotiate across cultures.

Clients gain a commercial leader who has taken complex, long-cycle deals from first contact to signed contract. I design go-to-market strategies across EMEA, APAC and the Americas, introduce KPI and OKR systems that make forecasts reliable and build lasting relationships with key accounts, OEMs and integrators.

Experience
Over 20 years in international B2B sales, since 2017 as Head of Sales and Global Sales Director. Currently angel investor and senior advisor for the Richi Foundation.
Education
Maîtrise in International Management, Université de Provence; Diploma in Translation, Cologne University of Applied Sciences; BA (Hons) equivalence, University of Limerick
Languages
French (native), German, English (fluent), Spanish (B1), Japanese (A1)
Region
Germany
Location
Munich
Interests
Travel, sport, intercultural exchanges

How I help

Sales Diagnostic Workshop
You know where your sales organisation stands, which priorities come first, and you have the key decisions on record.

Survey for diagnostic review, workshop

Sales Blueprint & Playbook
You have a playbook, a hiring plan, clear KPIs and a 90-day roadmap that your own team can use.

Blueprint in week 4, 90-day roadmap including 30 days of shadowing

Retained Sales Leadership
Your forecast holds, your win rate rises, and your team runs the new process, without hiring a full-time sales executive.

4 to 8 days a month over months 2 to 4, part of the fee tied to agreed outcomes

Proof

3x
revenue within 18 months for a MedTech startup taking a new skin-cancer therapy into regulated markets in Australia, South Africa, the EU and the USA.
+428%
growth over 18 years in the European business of a global Japanese chemicals group, with market coverage built from scratch.
+5 pts
higher close rate for a 13-person EMEA and APAC sales team at an embedded vision supplier serving space, defence and robotics customers.
Next step

Discuss your challenge.

01

Send a short note on your situation. A few lines are enough.

02

The Principal replies personally within two working days.

03

A first conversation, confidential and without obligation.

Audrey Emmanuelli-Schwark
Audrey Emmanuelli-Schwark
Global Practice Head
, 
Healthcare & Life Sciences
Get in touchOr contact The Principals Group
Senior executives in discussion around a boardroom table, with a city skyline behind them.

Not the right fit? Find another Principal.

AI-generated image